Business Growth & Financials
Pricing strategy, revenue channels, and scaling pathways for Wheel Color It™ Partners.
Scalable Model: Start with One Unit, Grow to Many
Wheel Color It™ is designed to scale. Many operators start with one mobile or in-shop unit, prove the route and account demand, then expand into additional units as volume grows.
Business Model Overview
Partners typically build recurring volume through B2B automotive accounts—dealerships
collision centers, tire/service stores, and select retail channels.
Offer cosmetic wheel reconditioning to enhance Certified Pre-Owned sales.
Upsell wheel repairs or color changes through trained service advisors.
Perform repairs funded by tire/ wheel warranty companies.
Offer wheel personalization or spare wheels during new car delivery.
Repair accident-related wheel damage reimbursed by insurers.
Projected Sales Volume
Operating a wheel repair and refinishing business involves the following cost considerations:
- Labor: Commissions or wages.
- Materials: 5-10% of sales.
- Overhead: This includes general liability insurance, auto insurance, vehicle maintenance, utilities, staff, attire and gas.
| Metric | Projected Value |
|---|---|
| Average Selling Price per Wheel | $115 |
| Daily Number of Wheels Sold | 12 |
| Weekly Number of Wheels Sold | 60 |
| Monthly Number of Wheels Sold | 240 |
| Monthly Revenue | $27,600 |
| Annual Revenue | $331,200 |
Results vary by market, pricing, service mix, and operator execution.
Auto Dealerships
- Pre-owned vehicle
- Certified pre-owned
- Tire and wheel warranty claims
Collision Shops
- Repairs for wheels damaged in an accident that can be fixed.
- Repairs to other wheels on the vehicle that may need cosmetic repairs not related to the accident.
- Replacement wheels: OEM remanufactured wheels or replica wheels.
Tire Store
- Color customization
- Personalization of wheels
- Repairing damaged wheels found during tire changes
- Providing remanufactured wheels or replacements when OEM wheels are unsafe
Direct Retail
- (Lead Generation)
Revenue Mix by Channel
Percentages vary by market, service mix, size, operator, account type and territory maturity.
Wholesale Service Pricing Strategy
These are suggested wholesale prices, but they may vary from market to market.
Pre-Owned Department Pricing
- Spot Repairs (simple curb damage) $75 – $95
- Diamond Cut Wheel Repair $75 – $95
- Color Change Blackout (set) $500 – $600
- Wheel Straightening $100 – $115
Customer Pay – Service Department
- Cosmetic Painted Wheel Repair $125 – $135
- Diamond-Cut Repair $125 – $135
- Wheel Straightening $105 – $115
- Color Change (per set) $500 – $540
Collision Shops
- Cosmetic $125.00
- Straightening Repair $150.00
- Diamond Cut Repair $150.00
- Combo Repair (Cosmetic & Straightening) $200.00
Final pricing is determined by you and your customer, providing market flexibility and ensuring customer satisfaction.
Program Structure (U.S.)
Wheel Color It™ offers a territory-based program with training, launch support, and marketing tools designed to help operators build a scalable wheel repair business.
- Franchise Fee: $35,000
- Exclusive Territory Rights
- Additional Territories: Franchisees have the option to expand into adjacent territories after one year of successful operation.
- Build Out with Equipment: $136,00 – Click for more details →
- Franchise Fee: $35,000
- Exclusive Territory Rights
- Build Out with Equipment: $135,00 – Click for more details →
- Royalty Fee: 5% of gross sales, paid monthly.
- Marketing Fee: 2% of gross sales, paid monthly to contribute to national and local marketing efforts.
- Initial Term: 5 years, with an automatic renewal clause for another 5-year term upon meeting performance metrics and compliance standards.
Franchisees will be granted exclusivity in their assigned territory, with protected accounts that prevent overlap or competition with other Wheel Color It franchisees.
- Comprehensive Initial Training: Includes operations, product knowledge, marketing, and equipment handling.
- Mobile and Equipment Setup: Fully equipped van provided for mobile services.
- Marketing Assistance: Tools for local outreach, social media strategies, and inclusion in national campaigns.
- Book keeping Support: Access to cloud-based accounting software and regular financial reviews to ensure profitability.
Investment Options
| In-Shop Equipment | 18′ Mobile Trailer (Optional) | 18′ Mobile Truck (Optional) |
|---|---|---|
| $70,000 – $90,000 | $136,000 with Build-Out Equipment | $135,000 with Build-Out Equipment |
| Ideal for shop with 200–300 sq. ft. of space | Self Self-contained mobile business trailer | Self Self-contained mobile business truck |
| Requires existing shop space | Park at dealership or operate on the road | Park at dealership or operate on the road |
| High-output: 15–20 wheels/day | High-output: 15–20 wheels/day | High-output: 15–20 wheels/day |
| Expandable with additional tech & runners | Scalable with multiple mobile units | Scalable with multiple mobile units |
Program Structure (International)
FOREIGN MASTER LICENSE AND AREA DEVELOPER
- Franchise Fee: $50,000, granting the rights to operate and oversee multiple franchises in a larger territory (e.g., major cities).
- Territory Structure: Designed to cover areas that can support up to 10 mobile units and or 10 Direct-To-Metal (DTM) shop for in-house operations.
- Royalty Fee: 7.5% of gross sales for area developers, with a breakdown of:
- Franchisee Royalty Split: 25% to Wheel Color It HQ I 75% to Area Developer
- Direct Sales Royalty: If the Area Developer makes direct sales, they pay 5% of those sales to Wheel Color It HQ.
- Initial Term: 5 years, with the option to renew for an additional 5-year term.
- Area Developers have a more hands-on role in training, supporting, and managing franchisees within their territory, acting as a regional leader for Wheel Color It.
- They will have direct control over the development of new franchises and mobile units, ensuring quality and growth.
- Initial Training: Tailored for larger-scale operations, with a focus on managing multiple franchises and implementing strategic growth.
- Ongoing Support: Access to advanced marketing tools, leadership coaching, and higher-level business support.
Take the Next Step
Request franchise information, schedule a discovery call, or explore the pages below to learn more about the Wheel Color It opportunity.