Own a Wheel Repair Business
Wheel Color It helps entrepreneurs, dealerships, collision centers, and automotive service businesses launch or expand a professional wheel repair operation with advanced equipment, color-matched coating systems, technical training, and launch support.
Licensee opportunities are available for industry newcomers. Approved wheel repair companies or automotive shops can become authorized affiliates, gaining access to mobile and workshop build-outs, training, equipment, paints, and customer leads.
Partner With Us
Choose the business relationship that matches your goals—from purchasing professional equipment to joining our national network or developing an entire regional market.
Affiliate Program
Purchase Wheel Color It equipment, mobile units, workshop solutions, paints, training, and technical support without an ongoing royalty commitment.
Licensing Program
Designed for existing wheel repair companies or automotive shops already in-house, providing access to WCI advertising programs that generate daily leads that convert into paying customers.
Area Developer Program
Designed for qualified partners seeking exclusive territory rights. Area Developers support local Affiliates and Licensees with training, service development, and ongoing support while gaining access to the full benefits of the Wheel Color It network.
Compare Our Programs
| Program | Best Suited For | Financial Relationship |
|---|---|---|
| Affiliate | Businesses purchasing equipment, products, training, or setups | Product and equipment purchases |
| Licensee | Businesses joining the WCI brand and support network | Ongoing royalty or network fee |
| Area Developer | Regional leaders developing a territory | Participation in regional fees, royalties, sales, and support revenue |
Not Sure Which Program Is Right for You?
Tell us about your existing business, experience, market, and growth plans. Our team will help you identify the best path.
| Program | Affiliate | Licensee | Area Developer |
|---|---|---|---|
| Purchase WCI equipment and products | Yes | Yes | Yes |
| Mobile and workshop development | Available | Included or preferred access | Available |
| Technical training | Available | Comprehensive | Comprehensive |
| Use of WCI licensed business system | No | Yes | Yes |
| Marketing and lead-generation support | Limited | Expanded | Regional |
| National and regional account opportunities | No or limited | Available | Regional participation |
| Ongoing royalty or network fee | No | Yes | Per agreement |
| Develop and support other operators | No | No | Yes |
Not Sure Which Program Is Right for You?
Tell us about your existing business, experience, market, and growth plans. Our team will help you identify the best path.
Own a Wheel Repair Business
Wheel Color It helps entrepreneurs, dealerships, collision centers, and automotive service businesses launch or expand a professional wheel repair operation with advanced equipment, color-matched coating systems, technical training, and launch support.
License opportunities are available for industry newcomers. Approved wheel repair companies or automotive shops can become authorized affiliates, gaining access to mobile and workshop build-outs, training, equipment, paints, and customer leads.
Why Invest in Wheel Color It
Wheel Color It and its partners are the fastest-growing wheel repair network in the world. We build and upfit mobile units, PODS, and advanced workshop solutions, providing equipment, training, sales and marketing support, account protection, financing, and ongoing technical support.
We’ve Built Over 500 Mobile Units
Wheel Color It™ and its partner have built over 500 mobile units, providing expert on-site wheel repair services that prioritize speed, efficiency, and same-day turnaround. Our mobile vans, trailers, pods, and trucks are all equipped for alloy wheel repair, color change, straightening, and detailed refinishing.
WORKSHOP SOLUTION
Wheel Color It and its partners have designed and installed hundreds of workshops worldwide
Who this Opportunity Is for
“Do It For Me” — Service Provider Licensees
Wheel Color It is built for motivated entrepreneurs — or Wheelpreneurs — who want to offer professional wheel repair and refinishing services in their local market. (Read More)
This opportunity is ideal for existing wheel repair businesses, mobile repair technicians, and automotive service providers already working in related specialties such as paint, dent repair, interior repair, glass repair, or cosmetic reconditioning. It is also designed for newcomers who want to enter the automotive repair industry with a complete mobile wheel service solution.
As a Wheel Color It Licensee, you can serve a large local customer base, including auto dealerships, collision shops, tire stores, auctions, rental car fleets, and other automotive businesses that need reliable wheel repair, color change, straightening, and refinishing services.
“Do It Yourself” — In-house Affiliates
A growing number of auto dealerships, collision shops, auctions, rental car fleets, and automotive service groups are choosing to bring wheel repair and refinishing in-house instead of outsourcing the work. (Read More)
This trend is being driven largely by MSOs and high-volume automotive businesses that manage a significant number of vehicles and want greater control over cost, quality, turnaround time, and profitability.
Wheel Color It sees this shift as a major market opportunity. By offering an in-house wheel repair solution, Trade Affiliates can reduce outside vendor dependency, speed up reconditioning times, improve customer satisfaction, and capture revenue that would otherwise leave the business.
Our Business Model
Wheel Color It Licensees and Affiliates serve auto dealerships, tire retailers, collision repair shops, rental car fleets, car auctions, and retail customers. The wheel repair industry has traditionally been divided into two operator types: mobile cosmetic repair providers and off-site wheel remanufacturing facilities. Mobile providers offer fast on-site cosmetic repairs, while remanufacturing shops handle more advanced repairs through pickup and delivery.
A Hybrid Model for a Changing Industry
Wheel Color It brings these two models together with a hybrid mobile solution. Our units deliver both cosmetic repair and remanufacturing-level services directly at the customer’s location, using CNC, straightening technology, and DTM paint that looks just like powder coating, helping reduce the typical 1–3-day wait for diamond-cut wheels and heavily damaged wheels. Our solutions include a patented, fully automated robotic painting and curing system that delivers a flawless finish.
Why It Matters
By delivering both mobile repair and remanufacturing-level services on-site, Wheel Color It helps customers reduce downtime, improve turnaround time, lower outsourcing costs, and keep more revenue inside their business.
What We Provide Our Partners
The WCI support system is designed to help you launch, operate, and grow with the tools needed to deliver consistent, premium wheel repair results.
Advanced Wheel Repair Equipment & Technology
Professional wheel repair equipment for mobile and in-shop operations, including systems for refinishing, advanced repairs, and production efficiency.
OEM Color-Matched Paint & Coating Systems
Advanced wheel coating systems, OEM color-matching tools, and specialty finishing options designed for consistent, premium refinishing results.
Certified Training & Ongoing Partner Support
Hands-on technical certification, launch support, and ongoing operational guidance to help you build quality and consistency from day one.
Choose the Right Wheel Repair Partners
Don’t be misled by equipment providers who only sell machines and make unrealistic promises. A successful wheel repair business requires the right equipment, proper training, ethical repair methods, and experienced support.
Experience Matters
Wheel Color It™ is built by wheel repair specialists with years of industry experience, including a team that helped build the largest wheel repair company in the world from 2000 to 2015.
Support Matters
We provide U.S.-based equipment support, professional training, proven systems, marketing exposure, and ongoing guidance to help partners reduce risk and grow with confidence.
Ethics Ethics Matter
Focused on safe, reliable, and professional wheel repair practices. Join the Wheel Color It network and become part of a trusted wheel repair opportunity built on experience, safety, and real industry knowledge.
What Makes Wheel Color It Different
Wheel Color It, onsite repair processes, techniques, and equipment provide a competitive advantage over the shop-based service companies, which sometimes take days to return the wheel. We do not remove the tire, we do not dot-strip the wheel using dangerous processes, nor do we unnecessarily powder coat a wheel. Our results are recognized as the industry’s finest.
Training and Support
From technical certification to launch support, our system is built to help partners operate with confidence and consistency.
Financial Overview
Wheel Color It offers a scalable business model with multiple revenue channels across dealerships, collision centers, service facilities, and retail customers. Our system is designed to help partners launch efficiently while building long-term growth opportunities in the expanding wheel repair market.
- Dealership recon and service departments
- Collision centers and body shops
- Tire and service shops
- Retail and cosmetic wheel repair customers
Partners can start with a mobile operation, a shop-based facility, or combine both models to expand service capacity and market reach.
Many operators begin with a single unit and expand into additional territories, mobile units, or service capabilities as their business grows.
Take the Next Step
Request information, schedule a discovery call, or explore the pages below to learn more about the Wheel Color It opportunity.