OEM Paint & DTM Coating Systems
Wheel Color It™ delivers advanced OEM color-matching paint systems and Direct-To-Metal (DTM) coatings engineered for professional wheel repair operations. Achieve factory-correct finishes, same-day turnaround, and consistent results—on-site or in-shop.
Why Our Paint System
Private Label I Precision Color Matching I OEM Coating Solutions
Advanced Wheel Paint & Refinishing Technology
Access professional-grade wheel paint systems designed for modern OEM finishes. Our solutions support diamond-cut wheels, painted alloys, and specialty finishes—delivering consistent, high-quality results with every repair.
Direct-To-Metal “Powder Lock” Coating System
Our Direct-To-Metal Powder Lock coatings replicate the look, durability, and hardness of traditional powder coating—without ovens or long cure times. Deliver same-day refinishing with a rich, high-gloss OEM finish.
Efficient, Eco-Friendly & Mobile-Ready
Designed for mobile units and small shops, our coatings cure at just 140°F using infrared lamps—reducing energy use, speeding turnaround, and supporting environmentally responsible wheel repair operations.
DTM Coatings — A True Powder Coating Alternative
Powder Lock™ Direct-To-Metal Coating System
Wheel Color It™ Powder Lock™ DTM coatings deliver the look, feel, and durability of traditional powder coating—without ovens or multi-day turnaround.
- Same appearance and hardness as powder coating
- Available in Gloss, Satin, and Matt finishes
- Same-day service (no 1–3 day wait)
- Cures at 140°F using infrared lamps
- Lower energy consumption than 400°F ovens
- Ideal for mobile and shop-based operations
Wheel Color It™ DTM Powder Lock Coating System
(example kit)
How Direct-To-Metal Works
DTM coatings are applied directly to prepared metal surfaces using a professional spray process. After application, the coating is cured using infrared heat to achieve a durable, OEM-style finish without the long oven bake cycle of traditional powder coating.
Our 2K DTM kits are available with two activator speeds—Standard and Fast—and are packaged as ready-to-use sets with consistent mixing ratios for repeatable results.
Mix Ratios:
- Activator
- Non-Iso Clearcoat / Color
- Hardener
Precision OEM Color Matching Technology
Our proprietary camera-assisted color recognition technology enables precise matching of hundreds of OEM wheel finishes. Partners eliminate guesswork and deliver consistent, factory-correct results across painted and specialty finishes.
- 400+ OEM-approved wheel finishes
- 30+ precision silver blends
- Solvent-based, water-based, and powder coating solutions
- Gloss, satin, matte, and stormy black clears
- Special effects paints like hyper silver and chrome
- A proprietary tint system + mobile app with 130+ matchable colors
Innovative Paint Systems for Wheel Remanufacturing
Our wet paint systems are engineered for wheel remanufacturing professionals—built for durability, speed, and flawless adhesion.
Water-Based Paint Systems
- Ready-For-Use (RFU) formulas
- No bake cycle required
- Cuts stoving time by 30–60 minutes
- Applies at 120–170°F
Low-VOC Solvent-Based Coatings
- Lower VOC content than conventional options
- Helps support compliance standards
- Designed for high-volume refinishing
DTM Popular Finishes
Gloss, Satin, and Matt finishes
2K DTM Non-Iso Bright Silver
DTM Non-Iso Gloss Black
Time and Labor Efficiency
DTM coatings are specially engineered with reduced surface tension to effectively wet and adhere to metal surfaces, creating a bond that standard paints cannot accomplish without a primer.
Corrosion Protection
These formulas often include advanced anti-corrosive additives (such as zinc phosphate) to protect bare metal directly from rust and oxidation.
Durability
offers high resistance to chipping, chemicals, and harsh weather conditions, matching the performance once only found in multi-layer systems
Interested in the Wheel Color It™ Paint System?
Request specifications, finish options, and partner availability for OEM color matching + DTM Powder Lock™ coatings.