Sales & Marketing for Wheel Repair Partners
We help partners win and retain high-volume accounts—dealerships, collision centers, and tire stores—
using a proven outreach, demo, and retention system designed for recurring weekly routes.
Who You’ll Sell To
As a Wheel Color It™ Partner, you can operate an in-shop or mobile service model delivering OEM-quality wheel repair services—including refinishing, customization, and straightening (as configured). Your customers typically come from high-volume automotive channels: Dealerships, Collision Repairs, Tire/Service operations, Auctions, Rental Car Companies, Auto Aftermarket Retailers and Retail Customers.
Auto Dealerships
Collision Shops
Tire Store
Direct Detail
What We Provide
You won’t be guessing what to do next. We help you build a target list, run outreach, and execute on-site demos that convert into recurring accounts.
- Target account list + territory outreach plan
- Scripts and messaging for decision-makers
- Demo-day approach to win first accounts
- Retention workflow to lock in weekly volume
Lead Generation Program
Wheel Color It™ supports partners with lead-development guidance and opportunities as they become available. Support may include introductions to relevant industry channels, collaboration on early outreach, and guidance on building B2B relationships in your territory.
- B2B outreach guidance for dealerships, collision centers, and tire/service accounts
- Introductions to regional or national groups when applicable
- Support positioning wheel services alongside tire & wheel warranty programs
Training + Launch Support
Partners complete hands-on technical training and receive launch support to help build early momentum in their market. After training, our team helps you execute outreach, schedule on-site demos, and deliver early jobs to standard—so you can convert first accounts into recurring volume.
- Outreach support for dealership, collision, and tire/service decision-makers
- Demo-day setup and first-account execution support
- Account retention workflow and follow-up cadence
Marketing Materials & Sales Tools
Partners receive ready-to-use sales assets designed to help you win B2B accounts and increase service adoption once you’re on-site. These tools support consistent messaging for decision-makers and service advisors.
- Website and visual content guidance (photos/video, service messaging)
- Email + digital campaign templates (outreach and follow-up)
- Service drive + customer lounge signage
- Color-change / refinishing display materials
- Sell sheets + advisor quick-reference guide
- Advisor SPIFF program framework to drive referrals
Take the Next Step
Request franchise information, schedule a discovery call, or explore the pages below to learn more about the Wheel Color It opportunity.