The wheel repair industry is evolving — and fast. As remanufacturing facilities adapt to meet the demand for diamond-cut refinishing and advanced powder coating, the U.S. has become the largest market globally for wheel repair and refinishing. Growth is driven by dealerships (new & pre-owned), collision centers, and consumers focused on maintaining the look and safety of their vehicles.

Yet traditional reman methods come with long turnaround times and high operating costs. Wheel Color It™ changes that. We’ve reimagined the process to deliver state-of-the-art refinishing directly to the customer, eliminating the typical 24–72-hour wait. Our model provides operators with the technology, training, and business support to disrupt the outdated norm and deliver fast, high-quality results on a mobile platform.